Maria Hudson, SVP of Marketing at Xura, is responsible for defining, creating and executing Xura's strategic, global and regional marketing programs, designed to position Xura in the market and communicate key messages to both internal and external audiences, build brand awareness and drive lead generation Maria works closely with the Business Units and Product Managers to continue to improve demand for products by building go to market campaigns and creating content which engage and nurture customers and prospects, in order to maintain and extend Xura's market leadership. Having worked for Xura (formerly Acision) for over 7 years, Maria leads the corporate marketing team globally, and plays an instrumental role in shaping Xura's market strategy and product propositions' positioning, based on market analysis and insight. During her tenure at Xura, Maria was named one of the 30 Top Women in Mobile in 2015.