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The Telecom Turnaround: 3 Trends to Watch in 2024
Expert Opinion
2 months ago
With 5G networks becoming more prevalent, wireless carriers enter 2024 with the need to find new sources of revenue to…
What Should We Expect From the Ad Tech Market in 2024?
Expert Opinion
3 months ago
In 2020–2023, the ad tech market has been everything but stable; shattered by pandemics and socio-economic turbulence and stifled by…
Commentary: European Commission Approves Digital Advertising Joint Venture, Dubbed 'TrustPid'
Commentary
1 year ago
The European Commission, last Friday, approved the creation of a joint venture between European operators Deutsche Telekom AG Orange SA,…
Pay No 'Attention' To Visibility Metrics in 2023
Expert Opinion
1 year ago
Mobile screens have many distractions. There is a lot of text, color, sound, and motion - and fingers are scrolling…
Autonomous Transportation, Edge Computing, and Assistants: What’s on the Horizon for AI in 2023
Expert Opinion
1 year ago
The innovations that artificial intelligence (AI) has seen over the last several years have been immense, and 2022 was no…
Mobile Identity: Leveraging the Mobile Network to Deliver Hyper-Targeting Strategies
Webinars
1 year ago
In this webinar we will be uncovering some of the strategies MNOs can adopt to deliver highly personalized and targeted…
[White paper] Mobile Identity - Seamless User Identification in a Post-cookie World
Telecom White Papers
1 year ago
One user profile across digital and mobile touchpoints to optimize customer engagement Upstream’s Mobile Identity, comes to provide an easy…
Forget the Super App; Let’s Just Have a Super Phone
Expert Opinion
1 year ago
The jury is still out if a Super App could succeed in the U.S. like it has in other countries.…
How the Ukraine Conflict Is Affecting Mobile eCPMS - And What You Can Do About It
Expert Opinion
1 year ago
Everyone in the mobile app industry has suffered the effects of the Russia-Ukraine geopolitical conflict. From big companies to small…
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