Bharti Airtel has acquired a strategic stake in Juggernaut Books, a popular digital publishing platform in India.
The investment is in line with Airtel’s endeavour to build an open content ecosystem and bring world-class digital content to its customers. The investment from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription offering launch in the next few months.
Juggernaut's former investors include Infosys co-founder and current chairman, Nandan Nilekani and Boston Consulting Group India CEO Neeraj Aggarwal. Launched in April 2016, the platform has close to 1 million downloads across android and ioS.
Badal Bagri, Chief Financial Officer, Bharti Airtel
Juggernaut is an exciting digital platform and complements our content vision. We look forward to working with them and supporting the next phase of their growth journey.
Chiki Sarkar, Founder and Publisher, Juggernaut
We are excited to partner with Airtel in our journey ahead. Airtel has a great understanding of digital content consumption and we have much to learn and benefit from this strategic partnership.
