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MegaFon, BLOCKv Tap Blockchain Technology to Create Highly Programmable Digital Objects

MegaFon, BLOCKv Tap Blockchain Technology to Create Highly Programmable Digital Objects Image Credit: BLOCKv

MegaFon, the second largest mobile phone operator and the third largest telecom operator in Russia, is partnering with BLOCKv to demonstrate the use of blockchain technology to create highly programmable digital objects, called vAtoms.

BLOCKv's technology platform helps developers to build, run, view and interact with smart digital objects. The companies are showcasing the technology with an innovative contest leading up to a concert at Moscow's Olympic Stadium featuring Leningrad, one of the biggest bands in Russia. 

In this use case, the Ethereum blockchain will be used to ensure that the sweepstakes is run with complete legitimacy. The technology ensures a level of transparency and fairness that was not possible prior to blockchain, said BLOCKv.

The ownership of digital ticket vAtoms is confirmed via a record on blockchain, meaning that for the first time, people can own a virtual object that is unique, verifiable and tradable, and that can exist across different environments (AR, VR, mobile phones, TVs, tablets, etc.).

In the contest, fans of the band will go on an augmented reality journey to collect digital objects found in real-world Moscow locations like St. Basil's Cathedral and The Bolshoi Theatre. 

Reeve Collins, CEO, BLOCKv
MegaFon is using our technology to build excitement prior to a huge show with an augmented reality holiday themed treasure hunt around Moscow. It will provide a new, novel engaging experience not possible before BLOCKv.

Anton Elizarov, Internet Marketing Manager, MegaFon 
The goal of the project is to demonstrate the use of blockchain technology for a wide audience and provide a platform for a groundbreaking user experience and a truly honest competition.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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