Mahindra Comviva to Acquire Real-time Contextual Marketing Firm Emagine

Mahindra Comviva has signed an agreement to acquire Sydney-based Emagine International, a specialist provider of real-time, contextual marketing solutions and managed business intelligence services, for an undisclosed value. 

Acquisition of Emagine will strengthen Comviva's in-region capabilities to deliver end-to-end solutions to customers. It also adds a number of impressive customers, including Optus, 9 Mobile (formerly Etisalat Nigeria), Virgin Mobile, Vodacom and Vodafone Australia to Comviva's portfolio.

Comviva also announced the appointment of David Peters, Chief Executive Officer, Emagine International and Amit Sanyal, Business Head, customer value management practice, Comviva, as the Executive Heads of the combined business.

Founded in 1998, Emagine International is a leading provider of real-time contextual marketing software and managed marketing services for communication service providers. Emagine enables global telecom operators to reduce churn and generate net incremental revenue from their customers.

This is achieved through intelligent real-time campaigns and interactions that are personal, relevant and timely - true 'Marketing To One'. Emagine has developed a game-changing decisioning platform called RED.cloud (Real-time Event Decisioning). It is an advanced, real-time decisioning platform, which enables operators to capture a customer's attention and move them to action in micro-moments. This, in turn, is expected to maximize both customer experience and incremental revenue.

David Peters, CEO, Emagine International 
We're confident that the combined strengths, services expertise, and talent of our companies will bring greater end-to-end capabilities of products and services for telecom operators, delivering greater value to all our existing customers globally, and opportunities for accelerated growth.