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Singtel's Amobee Launches Digital Ad Fraud Prevention Program

Singtel's Amobee Launches Digital Ad Fraud Prevention Program Image Credit: Amobee

Amobee, the digital ad subsidiary of Singtel announced the launch of a new fraud prevention program to protect digital ad buying.

The new Amobee Inventory Accountability Program provides comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with the highest quality inventory to more effectively reach target consumers.

Amobee’s brand safety and fraud prevention solution leverages an early detection system using advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform and ensures Amobee DSP customers have access to the highest quality programmatic inventory.

In addition, Amobee is among the first DSPs to block fraudulent mobile apps as part of the platform-wide offering. Amobee claims that it is also the first DSP to offer multiple goal optimization, coupling key performance indicators with a built-in viewability algorithm that delivers view rates up to 30 percent higher than other DSPs and minimizes the time required to adjust campaigns while they’re in-flight.

More than 15 Amobee exchange partners, including OpenX, Telaria and Index Exchange, have joined the Amobee Inventory Accountability Program and have agreed to extend their own anti-fraud program—preferably through an MRC-accredited vendor—and provide a level of fraud accountability, including issuing refunds, which exposure for brands and agencies alike.

To further protect clients, Amobee is offering a refund program in the event fraud—invalid traffic, bot fraud and / or site fraud—does occur.

Katie Ford, Chief Client Officer, Amobee
Our industry-leading technology and partnership with DoubleVerify helps eliminate fraud before it reaches our platform and equips clients with pre-bid brand safety, contextual targeting and protection in the fight against fraud.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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