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Both on fixed and mobile networks, content is creating a new lucrative market for operators. Operators have already made huge progress in the IPTV segment, bringing a variety of content to the traditional TV via broadband connections that provide both subscription flexibility and increased choices for viewers. On the mobile front, technology has enabled enhanced viewing experience on mobile devices thanks to better streaming quality and the proliferation of OTT applications that bring a variety of content to subscribers, especially to the younger generations.
At the centre of this development are the enabling technologies such the Content Delivery Network - which is a crucial element within the network infrastructure that enables the operators to provide a wide variety of TV channels and other video services cost effectively and with 
enhanced viewing experience. A leading market player in the telecommunication solutions, Ericsson, has recently deployed its CDN solution, with its award winning Media Delivery Network feature, for Rostelecom, Russia's largest telecoms operator and leader in the country's broadband and pay TV markets, to enable Rostelecom to provide content to its 9.5 million subscribers. The solution will be supporting content servers located in 30 major cities across all federal districts of Russia in addition to a capacity of more than 1 terabit per second.
Olga Rumyantseva, Rostelecom Executive Director and Director for Corporate and Government Segments, says: "With competition between content providers at an all-time high, quality and speed of delivery to consumers has become a critical differentiator. Our ground-breaking CDN will ensure we can quickly reach consumers with the best quality - including HD and 3D formats - without delays or interruptions. This guaranteed quality of experience is especially important to content providers who want to ensure customer satisfaction and foster brand loyalty."
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says: "It's clear that consumer demand for internet content - especially video - will only continue to grow, and it is the network operators who make that experience possible. Rostelecom is building new video business models on our Media Delivery Network solution and that's a strong validation of how we are transforming the operator CDN market. Our solution is designed to scale with, reduce costs of, and monetize this rapid growth in network traffic, enabling operators to truly thrive in this changing media landscape. I'm excited about the opportunities Rostelecom will have, with one of the first deployments of this kind, to extract the value of its network and offer an exceptional service to both consumers and content owners."
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