The global smartphone shipments fell 17 percent annually to reach 275 million units in the first quarter of 2020, according to the latest research from Strategy Analytics.
This is the smartphone industry’s worst quarterly performance of all time, said the market research firm. Samsung maintained first position with 21 percent global smartphone marketshare, Huawei held steady at 18 percent, while Apple nudged up to 14 percent share in third spot.
Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments fell 17 percent annually from 330.4 million units in Q1 2019 to 274.8 million in Q1 2020. As expected, the global smartphone market delivered its worst performance since records began. Demand for smartphones slammed to a halt in the quarter, as the Covid-19 virus scare shut down major economies like China and shoppers placed their spending plans on hold.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped 58.3 million smartphones worldwide in Q1 2020, slumping 19 percent annually from 71.8 million units in Q1 2019. This was Samsung’s lowest quarterly smartphone shipments for eight years. Huawei followed in second place, with 48.5 million smartphones shipped worldwide during Q1 2020, slipping 18 percent from 59.1 million a year ago.”
Woody Oh, Director at Strategy Analytics, added, “Apple iPhone shipments fell a better-than-expected 9 percent annually from 43.1 million units worldwide in Q1 2019 to 39.2 million in Q1 2020. Apple’s global smartphone marketshare has risen from 13 percent to 14 percent in the past year.”
Linda Sui, Director at Strategy Analytics, added, “Xiaomi maintained fourth place, capturing a record 10 percent global smartphone marketshare in Q1 2020, leaping from 8 percent a year ago.”
