AT&T and Salesforce recently announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T's millions of customers.
AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T's broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered entertainment.
It's essential to make it easier to provide customers with the products they want and service they value, thereby creating a winning customer experience at every touchpoint.
Salesforce's Customer 360 will enable AT&T to deliver highly-tailored customer experiences seamlessly across retail, marketing, online, business and more. AT&T will utilize Salesforce's entire portfolio of technology, including Sales Cloud and Service Cloud to empower their retail associates with a 360-degree view of every customer interaction; MuleSoft to connect their various back-end systems; Tableau to analyze data and better understand customers' preferences; Einstein to serve more intelligent and personalized recommendations and route support cases; and professional services, which when combined with Salesforce Customer 360, will accelerate AT&T's customer experience vision.
Jeff McElfresh, CEO, AT&T Communications
Salesforce 360 will help us amplify the benefits of connectivity services for our customers and deliver the most highly-tailored and best cross-channel experience ever.
Marc Benioff, Chair and CEO, Salesforce
AT&T is accelerating its move to a digital-first world with a vision to deliver the most amazing mobile, 5G and fiber broadband services, and an incredible, connected experience for its millions of customers across every touchpoint.