Info Image

AT&T to Deploy Salesforce's Customer 360 to Deliver Highly-tailored CX

AT&T to Deploy Salesforce's Customer 360 to Deliver Highly-tailored CX Image Credit: Dean Drobot/Bigstockphoto.com

AT&T and Salesforce recently announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T's millions of customers. 

AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T's broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered entertainment.

It's essential to make it easier to provide customers with the products they want and service they value, thereby creating a winning customer experience at every touchpoint. 

Salesforce's Customer 360 will enable AT&T to deliver highly-tailored customer experiences seamlessly across retail, marketing, online, business and more. AT&T will utilize Salesforce's entire portfolio of technology, including Sales Cloud and Service Cloud to empower their retail associates with a 360-degree view of every customer interaction; MuleSoft to connect their various back-end systems; Tableau to analyze data and better understand customers' preferences; Einstein to serve more intelligent and personalized recommendations and route support cases; and professional services, which when combined with Salesforce Customer 360, will accelerate AT&T's customer experience vision.

Jeff McElfresh, CEO, AT&T Communications
Salesforce 360 will help us amplify the benefits of connectivity services for our customers and deliver the most highly-tailored and best cross-channel experience ever.

Marc Benioff, Chair and CEO, Salesforce
AT&T is accelerating its move to a digital-first world with a vision to deliver the most amazing mobile, 5G and fiber broadband services, and an incredible, connected experience for its millions of customers across every touchpoint.

NEW REPORT:
Next-Gen DPI for ZTNA: Advanced Traffic Detection for Real-Time Identity and Context Awareness
Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

ZTE, China Mobile and Migu Complete Pre-commercial Trial of 8K VR Service based on 5G MEC

NEXT POST

O2 UK Develops Cybersecurity Blueprint for Self-driving Cars