Yettel Hungary has appointed Péter András Kovács as its Brand and Marketing Communications Director, effective March 2024. He will be responsible for building the telecommunications brand and marketing communications activities.
Péter András Kovács has held various positions in the domestic marketing communication field for 14 years. During that time, the 37-year-old professional produced a TV show for TV2, worked on the agency side at the ACG creative agency, and worked in the campaign team of Magyar Telekom twice, most recently as a department and segment manager.
Previously, he worked at RTL Hungary as a communications consultant to the CEO, and built the international country brand for the 2024 Budapest Olympic and Paralympic bid,as head of the Hungarian Tourism Agency's brand department.
Péter András Kovács
It's a huge opportunity to give one of Hungary's newest brands a new boost and to boost the domestic telco market with product and service innovation and distinctive communication. It is a great honor to be part of this team and we can work together to introduce people to the possibilities of digitization in the interpretation of a truly dynamic telco. Of course, I've been following Yettel's campaigns up until now and I see that the team has the preparation, the readiness to update, and the right amount of humor to accomplish great things together. A big thank you to Olga Bölöni, who, until my arrival, will bring the brand together and move it forward.
Nemanja Zilovic, Deputy Chief Commercial Officer, Yettel
The Yettel brand enjoys significant recognition and respect among our customers, but there is still room for growth to reach our full potential. With the appointment of András, our goal is to further boost the brand, presenting our offers to Hungarian consumers.
