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Synamedia Launches Addressable Advertising Solution for Pay-TV and Broadcasters
Technology & Solutions
3 years ago
Synamedia last week introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and…
Comscore, JW Player Partner to Delivers Contextual Targeting for Video Advertising
Technology & Solutions
4 years ago
Comscore and JW Player, a leading independent video platform, this week announced the integration of Comscore across the JW Player…
Quick Take: ADA on Telco OSS at TM Forum's Digital Transformation Asia DTA 2019
Videos
4 years ago
At the recently concluded Digital Transformation Asia 2019 (DTA 2019) event by TM Forum, Tara Neal, Executive Editor of The…
O2 Launches First Live TV Ad Powered by 5G
Technology & Solutions
4 years ago
O2 UK showcased the world’s first live TV advert, powered by 5G, and aired live on ITV during the England…
Tru Optik Enables Oracle Audience Data Available to OTT/CTV Advertisers
Technology & Solutions
5 years ago
Tru Optik announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru…
A New - But Brief - Window of Opportunity for Mobile Carriers in the Age of Data
Expert Opinion
6 years ago
The Cambridge Analytica scandal has brought to light for consumers exactly how much personal data Facebook and other companies may…
Telia Sweden Launches New Solution for Targeted Advertising with Real-Time Customization
Services and Innovations
6 years ago
Telia and media groups - TV4 Group, Discovery Networks and Modern Times Group (MTG) - have teamed up to launch…
Ericsson Commercially Launches Mobile Ads Platform for Telcos
Services and Innovations
6 years ago
Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers,…
InMobi Launches Indonesia's 'Largest' Mobile Media Platform
Services and Innovations
6 years ago
InMobi, an independent mobile advertising and technology platform announced the launch of a mobile media platform for premium in-app video…
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