Proximus has signed an agreement with DPG Media to acquire Mobile Vikings, which also includes the Jim Mobile brand, for €130 million.
With this transaction, Proximus brings on board a major Belgian mobile virtual network operator that primarily targets the segment of youngsters.
Founded in 2007, Mobile Vikings is an important brand in the Belgian telecoms market, with a mobile offer that appeals to young people making intensive use of mobile data. Today, the Mobile Vikings and Jim Mobile brands together have around 335,000 customers. On top of that, Mobile Vikings differentiates itself with its “Viking community” as one of the most beloved telecom brands in Belgium.
Fully in line with its strategy #inspire2022, this acquisition opens up a complementary market segment to Proximus’ current core target group (Scarlet and Proximus), optimizing its multi-brand positioning in the residential market.
Proximus will preserve the essential brand identity of Mobile Vikings, which will continue to offer its products and services under the same conditions and name. Customers will keep their current services and benefits while gaining future access to the best mobile network in Belgium and benefit from Proximus’ future innovations.
llaume Boutin CEO of the Proximus Group
I am very happy and looking forward to welcoming the Mobile Vikings employees and customers within the Group. My first priority will be to preserve and further develop the identity and market positioning of Mobile Vikings, in order to ensure that this acquisition perfectly complements our existing brand portfolio.
Kris Vervaet, CEO DPG Media België
The dedication and professionalism of the Viking team in Hasselt has enabled us to achieve strong growth in the Viking community to over 300,000 customers. Mobile Vikings has become a strong brand among youngsters, with a clear positioning and high customer satisfaction.
