Ericsson announced that it will launch what it claims as the industry’s first software-based, multi-application platform - MediaFirst Content Processing.
The platform is designed as an answer for the growing industry need for greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive video experiences, said Ericsson.
The first application designed by Ericsson for the platform is UHDTV HEVC contribution decoding. By combining the flexibilities of COTS servers with Ericsson hardware acceleration, service providers can efficiently future proof media processing applications.
Paired with Ericsson’s AVP HEVC contribution encoders, MediaFirst Content Processing provides the best end-to-end solution for UHDTV or HD HEVC contribution with optimal picture quality and latency. The solution supports today’s connectivity needs, with either ASI or IP inputs and 4:2:0 or 4:2:2, 8-bit or 10-bit uncompressed outputs via a range of industry standard connections.
Future applications will be designed beyond decoding to support emerging contribution use cases and enable the benefits of cloud within a Distributed Cloud Contribution architecture.
Arpad Jordan, Head of Media Prosessing and Delivery, Media Solutions, Ericsson
MediaFirst Content Processing is the industry’s first software-based, multi-application media processing platform that is developed specifically for the contribution market. This innovation will offer a way for contribution service providers to deliver revenue generating, immersive viewing experiences like UHDTV at an affordable cost.
