Cellcom Israel, the largest communications service provider (CSP) in Israel with over 3.2 million subscribers covering mobile, fixed and other value added services, has upgraded its customer relationship management (CRM) system to Amdocs' latest CES 9.1 portfolio, consolidating CRM operations across wireless, wireline, Internet and international-calling lines of business.
Amdocs said that this will enable Cellcom Israel to enhance customer experience and better support its growth into new service areas.
The latest contract extends the existing relationship between both the companies. Prior to this extension, Amdocs provided Cellcom with its billing solutions and managed services to support Cellcom's billing operations.
“By replacing disparate CRM systems with Amdocs software and expanding Amdocs' managed services to cover CRM operations, we will be able to better support service bundling and offer a higher level of customer care and service across all customer touch points. We will also be able to improve the performance of processes such as new service and price plan introductions, sales, price plans switching and repair services, further improving the customer experience."
- Jack Oster, vice president of Information Technology at Cellcom Israel
“Amdocs has a unique business model that covers industry-specific products, services and IT operation capabilities. As a result, we are able to help customers like Cellcom Israel, who modernize their systems with our software and then have us support their systems environments, to improve operational performance levels and introduce service innovation faster."
- Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs
