Comviva, the global leader in digital solutions, on Monday announced its strategic partnership with Etisalat Misr to offer media rich Caller Ring Back Tone (CRBT) services.
With this new service Etisalat subscribers can reflect their personality and emotions by playing different ring back tones for different callers. The new service will help Etisalat to drive next phase of growth with digital adoption being key for new digital services.
Comviva's media rich CRBT platform brings in innovation in digital journey and will allow Etisalat to drive deeper customer engagement with personalized ring back tones. With this new service, subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio and video content, bringing a more enjoyable calling experience to callers.
Comviva's CRBT solution brings in elements for integration with music streaming, user's self-recorded status and video ringback tone. It is a future ready solution supporting VoLTE/ViLTE ready software, innovative digital interfaces such as mobile app, OTT store-fronts, YouTube, Chatbot and integration with smart devices like Alexa.
The platform is an end-to-end offering, including product planning, partner management, storefront management, revenue management, and business analytics. CRBT software houses innovative features and interfaces, aimed at enhancing revenue across the customer lifecycle.
Ahmed Yahia, Chief Commercial Officer at Etisalat
Given that our community is evolving constantly, the options available on our new platform will surely be able to satisfy all customer needs through the countless personalization and customization options.
Ramy Moselhy, Senior Vice President and Head of MENA region at Comviva
These new and exciting infotainment services will enable new experiences for their rapidly growing customer base. CRBT has enjoyed enormous success with operators across the globe and we are confident of replicating our success with Etisalat Misr.
