du, UAE’s leading operator is offering a turnkey solution using Route Mobile’s Smart Messaging Hub that enables du to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business, announced Route Mobile on Wednesday.
Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform offering managed services to mobile operators globally. Route Mobile’s CPaaS-enabled Hubbing Solution, with its AI capabilities, offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates and better latency.
Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service. du will also be able to leverage Route Mobile’s on-ground support services with over 17 years of core expertise in the GCC region. With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. This association with Route Mobile will also enable du to leverage Route Mobile’s Firewall Solutions, and position them with other operators to plug revenue leakages.
Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobil
We’re delighted to be associated with du in creating and deploying revenue-enhancing services that could help drive superlative customer experiences and steer ahead of the competition. du’s reachability and Route Hub’s capability can ensure better quality routes, better support through experience, and better ROI.
Sharad Thukral, EVP & Business Head (MEA), Route Mobile
We’re very excited to partner with du for a full-scale SMS HUB managed services, as this adds a new dimension to our partnership.
