Zain Group recently announced that Zain Esports has partnered with the Kuwait Olympic committee to manage a four-weekend esports event commenced on November 12 and ending December 4, 2021.
The partnership and competition is the first-of-its-kind to be held in Kuwait and will take place at the Olympic Committee’s headquarters, with the ultimate goal of unlocking the potential of local talent and create the Kuwait esports team that will participate in future Olympic Games and other competitions across the globe.
The partnership seeks to promote esports and the overall gaming ecosystem within Kuwait, with the event positioned to fuel further interest from the community. For its part, Zain has been wholehearted in its embrace of the opportunity provided by esport gaming, having established Zain Esports in November 2020 marking the beginning of a year-long calendar of large and exciting regional online esports tournaments, and regular community tournaments with attractive prize pools.
Zain Esports is inspired by the competitive spirit of the 18,000 professional and amateur gamers who have played in the various tournaments held so far and the enormous social media following that has been garnered, which exceeds 35 million views on Zain’s YouTube, Twitch and other social media channels.
Zain Esports’ presence as a gaming powerhouse engaging with the gamers and youth across the region is creating an ecosystem that reduces reliance on traditional telco services and opens growing opportunities for fast-growing and lucrative digital services and online gaming. Gaming is one of the largest use cases for mobile and home broadband services and is destined to help Zain operating companies connect to the gaming community through its state-of-the-art infrastructure.
Malek Hammoud, Zain Group Chief Investment and Digital Transformation Officer
The Middle East is one of the fastest-growing gaming regions in the world and we are keen to unlock the potential of aspiring Kuwaiti gamers to compete on the global stage. This pioneering partnership with the Kuwait Olympic Committee reconfirms the momentum being gathered in gaming, and Zain Esports aims to foster the growth of the esports ecosystem in Kuwait and beyond.
