AZERCELL Telecom, Azerbaijan's leading mobile operator, announced the appointment of VOX Solutions as its exclusive partner to empower secure and high-quality direct termination of A2P SMS international traffic to Azercell's network, which serves 48% of the country's mobile customers.
The partnership between VOX Solutions and Azercell Telecom establishes an exclusive direct interconnection, ensuring the secure and reliable delivery of A2P messages to Azercell's 5 million retail and enterprise customers. This partnership enables Azercell Telecom to control and manage the entry and delivery of all international A2P SMS traffic, therefore minimising fraud while optimising traffic monetization. Services included in the agreement also cover one-time passwords and customer notifications, to name only a few.
Fraud is becoming a rapidly growing challenge for mobile operators, as it is estimated that as much as 45% of all A2P SMS traffic is terminated using grey routes, representing a loss of close to US$8 billion in yearly revenue for mobile operators globally. Artificial Inflated Traffic (AIT) inflates traffic volumes through artificial means, leading to escalated enterprise costs and diminishing mobile network operator (MNO) revenues. VOX-360 is one of the industry's leading solutions that help address this growing challenge.
The VOX-360 platform is a comprehensive and unique solution in the market, encompassing anti-fraud features, flash call authentication, A2P SMS monetization, and mobile identity capabilities. It empowers mobile operators to identify and block spam and fraudulent traffic, proactively safeguarding end users and enhancing the overall customer experience. Furthermore, it enables operators to optimise their network monetization efforts.
The VOX-360 platform stands out as the industry's only solution capable of monetising Flash Calls, in addition to offering a comprehensive suite of anti-fraud measures for A2P Voice and SMS traffic.
This feature ensures that Azercell Telecom is not only protected against messaging bypass, but also safeguarded from potential voice and Flash Calls fraudulent activities in the future.
Ehsan Ahmadi, CEO & Founder Vox Solutions
We are truly honoured to have extended our existing relationship with Azercell to this strategic partnership and remain more committed than ever to provide Azercell with continued support in surpassing their business objectives. Together, we will pave the way to create unparalleled communication experiences to foster lasting success.
