Mobility and messaging solutions provider, Mahindra Comviva recently announced its first ever strategic VAS business management deal with Ooredoo Kuwait. As part of the multiyear deal, Mahindra Comviva will manage Ooredoo’s end-to-end VAS business for premium services such as SMS alerts, international credit transfer and OTT app aggregation.
Under the VAS business management deal, Mahindra Comviva will extend services such as campaign planning, product management, roadmap planning, content operations and sourcing, and will be setting up an innovation lab that will include technical assistance and monitoring. This end-to-end service management will further help Ooredoo Kuwait to improve overall customer experience, said Mahindra Comviva.
With over 30 large scale revenue share deployments and over 150 content partners, Mahindra Comviva is one of the largest content aggregators across the MEA region. The company has revolutionized the digital music industry, bringing on board local and international content providers/copyright bodies/ local artists/premium music labels and production houses.
Atul Madan, Head of Mobile Lifestyle Solutions, Mahindra Comviva
We are extremely excited to extend our innovative value proposition to manage the Ooredoo’s end-to-end VAS business in Kuwait. The deal further establishes Mahindra Comviva’s expertise in providing personalized and innovative solutions to suit the operator’s requirements.
Mijbil Alayoub, Director Corporate Communications
We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimization.
