Telstra today unveils its flagship Melbourne Discovery store, showcasing an interactive digital boutique with an in-store barista as well as a range of tech fashion accessories and popular connected devices such as drones - rivalling in-store experience provided by tech giants such as Apple, Microsoft and HP.
Melbourne @Telstra store windows transformed by artist Adrian Doyle, heard you like it @LordMayorMelb pic.twitter.com/4FT94dYRHs
— Andrew Penn (@andy_penn) October 22, 2015
Located at the corner of Swanston and Bourke Streets in the heart of the city, the Melbourne Discovery store is Telstra's second Discovery store model, following its earlier Sydney Discovery store last year. The flagship store employs a team of 75 tech experts who are highly trained to provide the best in personalized service for its customers.
Key features unique to Melbourne Discovery include a new tech accessories store, which carries the latest range of wireless speakers, headphones, drones, connected bags, and wearables curated by a team of stylists.
Andrew Coull, Telstra Country Wide Executive Director
We’re really excited to be launching Melbourne Discovery in a city that loves tech, bringing together our world-class technology and innovative service experience for Melbourne customers.
