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Vodafone Spain Partners Amdocs to Unify Customer Journeys Across Multiple Online Channels

Vodafone Spain Partners Amdocs to Unify Customer Journeys Across Multiple Online Channels Image Credit: Amdocs

Amdocs this week announced that Vodafone Spain will use Amdocs’ digital engagement capabilities to unify its customer journeys across multiple online channels for quick and more personalized experiences. 

Through this project, Amdocs has enabled Vodafone Spain to understand its customer journeys across all assisted and unassisted touch-points of the digital business, including SMS, Facebook, Twitter, website and in-app interactions.

By partnering with Amdocs and NICE inContact, Vodafone Spain can now better understand its customers and the context of all interactions. This enables them to grow care-to-commerce revenue by making more relevant predictive care and promotional offers to customers, including integration with TOBi, Vodafone’s virtual assistant based on Artificial Intelligence. Vodafone Spain’s new customer engagement layer powered by Amdocs extends the ongoing collaboration between the two companies.

Pedro Garcia Navarro, HO. Tribe IT Digital Software Engineering, Vodafone Spain
Partnering with Amdocs and NICE inContact has enabled us to integrate all of our digital channels so that we can provide a more consistent level of customer care based on our now more comprehensive knowledge of the customer’s journey across the entire digital ecosystem.

Gary Miles, CEO, Amdocs
Working hand-in-hand with Vodafone Spain, we were delighted to be able to deploy this solution in a swift time-frame and enable them to achieve immediate business value.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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