O2 Business has launched Spatial Insights, a new technology that uses video analytics and Artificial Intelligence to provide a slick and efficient experience for customers in retail stores and other public spaces.
Initially piloting across 20 of O2’s high street stores, the ground-breaking tech will help deliver insights around customer movement and flow, enabling managers to make informed space and capacity management decisions. It can also help improve customer experience and efficiency by reducing service and transaction times, and monitoring queue lengths, dwell times and conversion rates on certain products O2 Business has partnered with Aura Vision to deliver Spatial Insights to organisations managing retail, leisure, transport and other public spaces.
It uses AI to deliver real-time and historical anonymised, encrypted insights to aid store management, staffing levels, marketing, vendor management and the wider customer experience. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition. All insights are delivered in an anonymised way with all personal identifiable information being stripped out of the analysis at source. All data is processed on premise and is then encrypted and anonymised, therefore ensuring it is completely GDPR compliant and that no personal identifiable information is ever stored.
Sergio Budkin, Director of Market Development at Virgin Media O2
As a retail business ourselves, our number one priority is delivering the best possible in-store experience – for customers and our staff. The Spatial Insights pilot is part of our ongoing effort to find cutting-edge solutions that deliver innovative experiences to enhance people’s interactions with us.
Daniel Martinho-Corbishley, CEO and Founder at Aura Vision
Our partnership with O2 Business is a fantastic opportunity to show the clear benefits AI technology can provide for both organisations and their visitors – in retail and a host of other sectors. The tech is already delivering impressive results, and by adding 5G speeds into the mix, there’s even more potential for using automated decisions and insights to drive further improvements in space management and in-store experience.
